+44(0) 7793 678 945 sunnystuartwinter@gmail.com

Sunday, March 04, 2018

Music Journalism with Kerrang! & Noisey writer Mischa Pearlman


So you want to be a Music Journalist?

If the thought of interviewing your favourite bands, exciting new artists or your idols brings you endless waves of excitement, then perhaps Music Journalism is the profession for you?

With an abundance of blogs, websites, print media and zines available, all offering their insight and promoting their brand of music taste, why wouldn't you give a good go to writing about your passion? There's no time like the present. After all, that's what made me start this blog, not to mention the very video you're (hopefully) about to watch.

Who is Mischa Pearlman?

Mischa is a writer and music journalist for the likes of Kerrang! Magazine, Noisey (VICE) and the New York Observer, not to mention previous work with NME and Rock Sound. He is highly respected throughout the Music Industry and a friend to pretty much every person i've met throughout the business.

Our paths used to cross regularly in my early days of Music, where I would host bands, put on concerts and travel around the UK to gigs to spot exciting new talent to put on back home. At a time where i'd host many bands linked to Big Scary Monsters or those heavily involved in the Indie / Mathrock / Shoegaze scene, we would more often than not, be hanging with members of the same community.

After moving to New York in recent memory, I followed Mischa's career from afar and we'd stay in touch trying to arrange a long-overdue catch up, which became the opportunity for the video below.

Click Play Below







Curious how writers get involved with the likes of Kerrang! and Noisey?
Wonder what kind of assignments they work on?
Want to hear stories about Taking Back Sunday and My Chemical Romance?

Then don't delay; click play!

If you love music and the music industry, i'd recommend joining the ever-growing community of subscribers on my YouTube channel. The more support; the more content!

Upcoming content includes more advice and guidance on Music Publishing (how to get the royalties you deserve), more great interviews with a range of exciting artists and professionals, as well as answering any questions you have with in-depth video explanations.

This is your opportunity to ask any of those questions you've been meaning to look into, whether you're a band, professional or fan. So click subscribe today and you'll soon be rewarded.

Until next time,




Sunny Stuart Winter - Music Industry articles, interviews & advice

Sunday, February 25, 2018

Why Vinyl Matters: In Conversation with Dr. Jen Otter Bickerdike


With vinyl sales increasing again in 2017, it's clear the resurgence in the physical format isn't going away. One in every 10 physical music sales in the final quarter of last year was vinyl. The comeback, perhaps a direct revolt against digital downloads and MP3s, fascinates me at a time where one has the entire encyclopedia britannica of music in their pocket.

But why? And can it truly last? Is it here to stay?

For the latest episode of Such Great Heights (and the last in the long-form series*, more on that later), I met with Dr. Jennifer Otter Bickerdike, author of ‘Why Vinyl Matters’ and authority figure on the subcultural importance of the medium.

In this absorbing conversation, filmed at BIMM London (where Dr Jen lectures), we go in depth about the connection of music fans and vinyl, its subcultural capital, fandom, as well as stories from Dr Jen’s meetings with the likes of Henry Rollins, Lars Ulrich, Fatboy Slim and more, who feature in her incredible coffee table read.

If you’re even remotely interested in music and why people connect with music, let alone if you collect vinyl, then I suggest you stop reading and click play below.



Many thanks to Dr. Jen for her time, her friendship and for sharing such wonderful stories. Thanks also to BIMM London for having me - you’ll be seeing me again soon enough.

Such Great Heights is changing, for the better. The next episode, featuring Kerrang, Noisey and New York Observer writer Mischa Pearlman will be a new short-form episode. Streamlined for the YouTube generation, with all the same great advice, wisdom and stories, but a new to-the-point direction.

I really recommend subscribing to my channel on YouTube as there will be MUCH MORE content coming up MORE REGULARLY and I’m offering the opportunity for you to shape the content I produce. If there is a particular topic that you want to know more about, then comment on a video and I’ll research, interview and create the video for you and similar others!


What a deal huh?

Until next time,



Sunny Stuart Winter - Music Industry articles, interviews & advice

Monday, January 08, 2018

Copyright Explained - Music Publishing for Unsigned Artists


Happy New Year! I wish all my readers, friends and acquaintances a happy and successful 2018. I really hope you enjoyed the festive season with friends, family and loved ones.

Have you set your New Years resolutions yet? Perhaps you want to become more independent? Maybe learn some new skills or lessons? Well... combine the two with my latest YouTube video helping unsigned musicians understand copyright, music publishing and how to get the most out of their rights.

Talking with many unsigned artists, music publishing was always the one topic of conversation that warranted the most questions. It seems that the works of music publishing, the value in the copyright or what happens when you sign a recording or publishing deal, is still unclear for many artists.

That's why I put together the first in a series of videos on Music Publishing, to give a clear and concise explanation of what it is, why it's valuable and how it relates to the wider Music Industry. I took my time writing this one to ensure it was easy to follow, clear on the difference between the different rights, as well as recording and publishing contracts, so if you enjoy it, if you find it useful, please click like and share it with friends.


Copyright Explained - Click Play


If you're looking to better yourself as a musician, if you want to learn how the Music Industry works and if you want your questions answered in real one-to-one feedback, then click here to subscribe and start watching.

Do you have a question about the Music Industry? Do you have a topic that you'd love me to cover? Is there information missing on YouTube that you think others would enjoy? Then comment below, on YouTube or get in touch on Twitter, Facebook or Instagram to let me know.

Until next time...



Sunny Stuart Winter - Music Industry articles, interviews & advice

Sunday, November 26, 2017

Best New Bands 2018: Youth Killed It (The Promise - Ep. 2)


After such a warm reception from Episode One of The Promise (featuring Maya Law), i'm very happy to share the next episode in the series with the hilarious, pop-anthem-writing, 'lad rockers' Youth Killed It, whose album 'Modern Bollotics' was released earlier this year on Rude Records.

It's really important to me that I use my platform and influence to give credit and limelight to great bands and artists, especially those that I believe have the potential to succeed in the Music Industry. Upon releasing episode two (which you can watch below), it's refreshing to see people already connecting with the format and becoming new fans of the artists features. So take a break from what you're doing and click play on the video below.

THE PROMISE (CLICK PLAY)



I would love to hear what you think of Youth Killed It, Maya Law and the format of The Promise by commenting on this post below, or getting in touch on Twitter, Facebook or Instagram with your feedback or artists you would recommend for upcoming episodes.

EPISODE TWO - YOUTH KILLED IT

Emerging from the ashes of former band 'Under The Influence', Youth Killed It have rapidly created their own strong brand of music that celebrates humour, memorable hooks and authenticity, while giving an honest commentary on life in this mad modern world.


Through relentless touring, the 5-piece Indie Punk band from London and Norwich have much to celebrate - signing with Rude Records, being played on MTV, playlisted by Spotify and an ever-growing base of supporters.

Jack and Carlos discuss their influences, using humour in their songs and music videos, the importance of BBC Introducing, their next album, touring and much more.

If you enjoy Episode Two of The Promise, please click Like on YouTube, maybe leave a comment too and let me know you're a fan of the series. If you know a band or artist that you think deserves the limelight and to succeed in the Music Industry, then get in touch with me by commenting on YouTube and i'll check them out.

I will always support upcoming artists with advice and feedback whenever I can. So much great music out there that merits success so if I can play my part in spreading the word, I certainly will.

Until next time...



Sunny Stuart Winter - Music Industry articles, interviews & advice

Sunday, November 12, 2017

Best New Music 2018: Maya Law (The Promise - Ep. 1)



While I turn my attention to more visual content, writing in-depth, extensive blog posts still has a place in my musical heart, albeit fitting around my increasingly busy schedule as the new Neighbouring Rights Management Executive for Phoenix Music International (hey look! It’s me!). Sorry for the silent treatment.


I’m proud to hold a reputation of supporting unsigned and upcoming talent, offering free advice whenever I possibly can, to help artists reach the next level in their career. It started in the very early days of concert promoting (offering new bands the opportunity to support the likes of Bombay Bicycle Club, Wild Beasts and more) and long will it continue in whatever venture I lead.

THE PROMISE (CLICK PLAY)



The Promise is a new series to continue my support. Accompanying my ‘Such Great Heights’ Podcast (which you can watch here if you want to learn more about the Music Industry), I focus on the best upcoming talent who I truly believe will be big names in the next 12 months. Think of it as your chance to jump on board before they hit the big time (you can thank me later).

If you’re keen to hear exciting new talent before they break the mainstream, make sure you subscribe to my YouTube channel here – the more subscribers: the more content I’ll produce so… why not tell a friend?

EPISODE ONE – MAYA LAW

Episode One of The Promise features Maya Law, a soulful 18-year-old r’n’b singer-songwriter from Norwich, UK. Back in March 2016, I spoke with Maya for the blog by way of an introduction to her, her music and her ‘wise-beyond-her-years’ talent.


Influenced by Amy Winehouse and The Fugees and more, it’s been a pleasure watching her rise in popularity and artistic maturity. So naturally, she was the first artist I approached for The Promise.

Maya discusses the importance of music growing up, how pivotal the likes of Aretha Franklin and Ray Charles were to her, working with Allergy Kid on recent album ‘Her or Him’ (listen on Spotify) and her plans for the near future.

I want The Promise to be an opportunity for these artists (and their fans) to look back at where they were in their career, the targets they set for themselves and how quickly they reached them in their path to the top.

Let me know what you think of Episode One by commenting on YouTube. It would really help if you liked the video on YouTube and share it with anyone you think may enjoy it. If you think you know an artist that deserves to be featured on The Promise, then send me a tweet on Twitter, or message me on Facebook.

Always here to support new music. Always here to support musicians. Always.

Until next time…





Sunny Stuart Winter - Music Industry articles, interviews & advice

Thursday, September 07, 2017

Music Podcast: Wooden Arms (being a buzz band, momentum & signing with labels)


Such Great Heights Podcast: Episode 06

It is always a joy to see friends and peers progress in the Music Industry, especially those who have been consistently working hard creating new music, constantly honing their craft; growing.

I met Alex Carson many years ago in and around the cosy Norwich music community. We had both been promoters, heavily involved in supporting upcoming talent and I had interviewed him for a two-part series I was doing for BBC Norfolk Introducing. Time went on, we both thrived, gaining all the experiences we could muster until our paths crossed once more in London, where we now both reside.

I’d been aware of his band Wooden Arms (Fierce Panda / Diversion Records / Butterfly Collectors) for some time; not only due to the Norwich connection but also for the success and buzz they were rightfully receiving from the likes of BBC 6 Music (a favourite of mine) and The Sunday Times. The release of their album ‘Tide’, along with its beautiful rhythmic title track music video was revered and one which I frequently return to.

Having finally caught the band live last year at The Forge in Camden, I headed to North London to meet with Alex to discuss:

- Music in his youth
- Concert Promoting
- The birth & rise of Wooden Arms
- Being in a 'buzz band'
- Getting championed by BBC Music
- Maintaining momentum
- Signing with labels
- Advice for unsigned artists

Please watch the episode below and don’t forget to subscribe on YouTube so you don’t miss out on any upcoming episode. You can find Wooden Arms on Facebook, Twitter, Instagram or on their website.



Many thanks to Alex for his time chatting – always a pleasure catching up with him. They’re currently releasing new music so expect to hear them on the likes of BBC 6 Music again very soon. Make sure you catch them live as their live performance is really special – something we discuss on the podcast!

Until next time…






Sunny Stuart Winter - Music Industry articles, interviews & advice

Monday, August 28, 2017

Heavy Music Awards 2017: Celebrating the Alternative



With a two month break behind me to concentrate on a busy period in my music career, i’ve returned, ready to share more great content, for anyone currently in, or interested in succeeding in, the Music Industry.

More on that at the bottom of this post, but first – last Thursday, I had the pleasure of attending the Heavy Music Awards…


(Title image by James North Photography)

House of Vans

Crowd Queuing - Photo: James North Photography
A short walk from Waterloo leads me to House of Vans, under the graffiti-covered Arches, where a young giddy crowd lines up patiently for entry, eager to watch a strong billing of Dead!, Vukovi, Venom Prison and Creeper, not to mention a miscellany of potential award winners for this, the first ever Heavy Music Awards.

Dim passages lead me to the raised concrete bowl in Tunnel Four where a group of skaters are on display; filmed. Opposite, the wonderful team behind Safe Gigs For Women are sharing their message to guests; a message condemning sexual harassment and assault at gigs, encouraging safe concert spaces, a notion that I am strongly behind and hope you too will support.

It’s my second time visiting and House of Vans is rapidly becoming a favourite venue of mine here in London. The sense of community between skaters, staff and guests is infectious. It feels like an underground bunker of creativity and it is no surprise that it is the hangout of choice for so many young people. I love it.

The alternative community

Creeper - Photo: James North Photography
The same sense of open society stretches to alternative and punk music too. While the ‘mainstream’ is, these days, more tolerant of alternative music (as can be seen in the inclusion of their punk rock alumni on TV and radio), the need for an inclusive community supporting one another will never go away, which is why it is clear the Heavy Music Awards will now be a staple event in the annual music calendar; one which will grow in size and stature every year – that I am sure.

Having grown up within the music community, through punk gigs, alternative concerts and indie festivals, I’m now at an age where I see young men and young women with the same wide-eyed wonder at being in the same room as their musical heroes, keen to do all they can to connect with them on an equal footing, just how I was in my formative years.

That’s special. That’s the reason creativity is so valuable. Not to the GDP, not for profiteering or delivering the 20% commissions, but in the growth and connection of us all.

The venue fills up

To my mind, the main room seems subconsciously split in 3 sections. The dedicated fans at the front, pressed against the stage barrier for the best view of their favourite bands. Half way back, my peers in the Music Industry watch, silent and still, drink in hand. Then there’s the bar at the back with guests conversating, gesturing wildly while keeping a stray ear out for the festivities and ensuring their alcohol of choice remains in its beaker.

Vukovi perform - Photo: James North Photography
In this social media age, walking around the event feels like my Twitter timeline has taken human form, all coming to the same party. Likeminded individuals - some I know personally, some I’ve yet to meet - so it’s a pleasure to natter with them and finally have a word. It can feel isolated moving away from the city you grew up in, away from your tight-knit friendship groups, but the Music Industry, events like this and being just a little outgoing rapidly turns peers into pals.

I sit briefly in the cinema room where the ‘Slipknot: Day of the Gusano’ documentary plays, detailing the iconic bands Mexico City set before the live music and presentation of awards begin.

Having seen Vukovi at Camden Rocks last year, it was exciting to see them after the rapid rise in popularity their music had deservedly received. Mischievous and engaging, capped off by the on-brand blue-and-pink clothing and the cheerleading of  ‘Animal’, taken from their debut self-titled album. Good set; good band.

Creeper are a band I’ve followed for quite some time, having been fascinated by their murder mystery marketing campaign (“Where is James Scythe?”) culminating in the track ‘Suzanne’. With so much hype around a band, I often fear that I’ll finally see the artist and be disappointed with what they have to offer but the same cannot be said about Creeper.

There’s something about lead singer Will Gould, a self-assured confidence that you only find with artists destined for a long stay in the mainstream. Their music is hungrily devoured by the alternative music scene, but even the most ardent of mainstream music fans revel in the pop hooks of their punk hits. Add to that the gothic black-and-purple colour scheme adorning their clothing, videos and branding, not least the obvious owning of the stage as headliners and it’s discernible: Creeper are massive.

The Awards

The awards presentation themselves flew by. Best venue (won by O2 Academy Brixton) was a celebration of just 7 of a very long list of incredible venues the UK has to offer. (Recommended reading: Independent Venue Week – why we need it)



Enter Shikari pick up their award - Photo: James North Photography

Enter Shikari rightly took home the Best Live Band award. A band I’m very fond of having watched their ascent first hand; their incredible career continuing to go from strength to strength. I still vividly remember them touring to promote ‘Take To The Skies’, watching them at the UEA in Norwich, sometime in 2007, over a decade ago. Live for them now means arenas, huge light shows and a set list cherry-picking from 5 critically acclaimed studio albums. Plus they’re bloody lovely chaps.


The H award, given in honour of late Kerrang! photographer Ashley Maile, was an opportunity for the crowd to show their love and appreciation for a gifted photographer taken far too soon after a battle with cancer. The video presentation shared a glimpse of how passionate, how respected and well liked Ashley was. So please take the time to honour his talent by visiting his website.

It was a joy to attend the awards night and many thanks to the team at Heavy Music Awards and House of Vans for not only inviting my own attendance but for celebrating the alternative, a music community that is often overlooked, kept within niche groups, often seen but not heard.

If you were at the awards, let me know how your night was and what your highlights were. I’ve already chatted with guests via Instagram (see my photos from the night – search @sunnynorwich) but would love to hear from more of you.

Near 100,000 votes were cast earlier this summer for the awards with seven finalists in each category chosen by a panel of over 300 judges from across the Music Industry. The full list of winners are as follows:

The Winners

BEST ALBUM (presented by EMP)
Architects: All Our Gods Have Abandoned Us

THE H:

Given in honour of late Kerrang! photographer Ashley Maile

BEST UK BAND (presented by UPRAWR)
Black Sabbath

BEST INTERNATIONAL BAND (presented by PPL)
Gojira

BEST LIVE BAND (presented by Eagle Rock Entertainment)
Enter Shikari

BEST BREAKTHROUGH BAND (presented by House of Vans London)
I Prevail

BEST ALBUM ARTWORK (presented by The Pit)
Ghost: Popestar (Zbigniew M Bielak)

BEST PRODUCER (presented by Believe)
Fredrik Nordström & Henrik Udd

BEST PHOTOGRAPHER (presented by Olympus)
Ben Gibson

BEST FESTIVAL (presented by Jackson Guitars)
Download Festival

BEST VENUE (presented by Scuzz)
O2 Academy, Brixton

Coming Soon

Coming up on the blog is Episode 06 of Such Great Heights, my in-depth Music Industry video podcast where I sit down with experienced professionals and artists to discuss their experiences and lessons learned.

There will also be details of next months European Tour with Prey Drive and Mountains To Move across Belgium, Netherlands and Germany, and my new video series, ‘The Promise’ where I interview emerging artists breaking into the mainstream about their connection to music, their careers and goals for the coming years.

All of my content is for you, to help with your development and understanding of the Music Industry, as well as documenting the fun I have being involved within it. I do this whilst juggling a full time job and other responsibilities which is why my content isn’t as regular as I would like. I will never compromise quality for quantity.

Here’s a simple guide of how YOU can get involved and stay in touch:

1. Want daily music industry news? Like my music blog page on Facebook or Twitter
2. Want in-depth music discussions? Subscribe to my YouTube channel for Such Great Heights
3. Want to be considered for Such Great Heights or ‘The Promise’, like on Facebook then message me
4. Want to chat about your music, want advice or to just hang over a cuppa? Sure! Get in touch. It’d be a pleasure.

Until next time… (Such Great Heights coming in the next week)







Sunny Stuart Winter - Music Industry articles, interviews & advice

Monday, June 26, 2017

Social Media Marketing for Musicians (2017)


Social Media Marketing for Musicians
Watch the video below

It's something that I get asked regularly by musicians. What content are musicians meant to share to build an engaged following and grow a fanbase?

Heavily involved in the Music Industry, especially with unsigned and upcoming artists, I see so many band social media accounts that are either heavily neglected or a repetitive stream of plugs to listen to their track or watch their music video. It's frustrating, especially when you see a band that has potential; a great sound, good looks and a strong identity of where they fit within the music landscape.



Why it's important

Social media marketing is such a vital way, not only to get your name in front of new fans but to build a stronger bond between yourselves and your music, and music fanatics. But why is it important?

When fans have a stronger bond or allegiance with a band or musician, they're far more likely to engage with your releases, far more likely to attend your shows, buy your merchandise and perhaps most importantly, spread the word of mouth to their friends and family on your behalf; helping to grow your following.


The advent of social media has meant that any band or musician can now act as a marketing brand, they have full control over the message that they want to purvey and the way they communicate it.

Many fail to realise that your social media marketing is an extension of your music; it’s creativity. In the same way that you’d come up with a music video idea, or artwork, or even the song structure, why wouldn’t you approach your social media in the same way? Don’t see it as admin - it should be fun.

So if you want advice on your social media marketing for your band or music, look no further, click play above and if you find it useful, click here to subscribe to my channel where I’ll be posting regular advice and insight for unsigned and upcoming musicians.


Oh, and I’ve hidden Jeremy Corbyn in this video to make sure you’re paying attention. Comment on the video once you’ve found him!

Until next time…




Sunny Stuart Winter - Music Industry articles, interviews & advice

Saturday, June 17, 2017

Music Podcast: Katie Malco (Alcopop / One Little Indian) - PR, community, songwriting


Such Great Heights Podcast: Episode 05

Being heavily involved in the music community and with a constant desire to network, i'm always pleased to meet new Industry professionals and artists alike; especially those that run in similar circles to myself. My interview with Katie Malco, solo musician signed to Alcopop! Records and PR for One Little Indian Records, exemplifies that.

Heading from East London (home) to Tooting Bec, I met with Katie at the HQ of One Little Indian Records, home to the likes of Bjork and my new favourites Fufanu. As guests go, Katie had two hats to wear; the artist and the PR Industry professional, which made this episode of Such Great Heights one of my favourites.

Although i'd never met Katie prior to this interview, I was fully aware of her in name and in music. We share mutual friends and acquaintances, many of whom are brought up in the conversation below as we delve into the path taken from her younger years, learning to play guitar, through gaining experience in the Industry, touring, to the present day.

If you're interested in getting into the PR side of the Music Industry, if you're a musician, and especially if you're a musician who is looking for press and promotion of your music, then this episode is perfect for you. Katie offers a glimpse into the life of a PR professional, while delivering sage advice on the art of storytelling to gain crucial press.

Watch the episode in full below and if you enjoy it, please click the thumbs up button on YouTube, as it really helps the video reach a wider audience. Big things are happening with the podcast and the Industry content I plan to deliver on my channel, so if you're interested in the Music Industry, click here and subscribe.




Many thanks to Katie for her time and to One Little Indian for having me down. I really enjoyed the conversation, free-flowing and open with so many great pieces of advice and guidance for those of you looking to make your way in the Industry.

If you want to help the Such Great Heights podcast to grow, please share it with your friends. The more support it gets, the bigger the guests I will pull and the more valuable the information offered.

Until next time...


Sunny Stuart Winter - Music Industry articles, interviews & advice

Tuesday, May 16, 2017

Music Podcast: Dan Allen (Ducking Punches) - Punk, Touring, Illustration



Such Great Heights Podcast: Episode 04

During the best years of my late teens and twenties, fully absorbed in the Norwich (UK) music scene, hosting gigs, aiding upcoming bands and touring, I bore witness to the growth of many artists from starting out to achieving the success they deserve after years of toil. And now, Ducking Punches are getting their just deserts.

Signing an album deal with supreme tastemaker Xtra Mile Recordings for their full length 2016 debut 'Fizzy Brain', Ducking Punches (sometimes Dan performing solo, sometimes full band) are seeing the fruits of their labour after tirelessly writing, independently touring, dedicatedly developing. 


For Episode 04 of my Music Industry video podcast (vlogcast? vidcast? podeo?), I sat down with frontman Dan Allen for a long overdue chat. We discuss the punk community and what it taught Dan, we talk about touring the UK and Europe, his passion and process of illustration, signing with Xtra Mile and much more.

Watch the episode in full below and if you enjoy it, please click the thumbs up button on YouTube, as it really helps the video reach a wider audience. New video content, including 'Social Media content for musicians' and Such Great Heights Episode 05 (already recorded!), will be up on the channel very soon so why not subscribe?

Sharing's caring so please spread the word!



Many thanks to Dan Allen for taking the time to chat with me. Although we're in similar social circles, we've never had such an in-depth conversation so it was a real pleasure. There were some topics we didn't get around to discussing but we'll revisit them down the line. For now, support Ducking Punches on Facebook, Twitter & Instagram as they go from strength to strength.

If you have a suggestion of a future guest on the podcast, tweet @suchgreat or comment below and let us know.
It would be really great to hear your ideas.

Don't be a stranger...




Sunny Stuart Winter - Music Industry articles, interviews & advice

Saturday, April 22, 2017

The Truth: Gaining Twitter Followers 2017


Having seen so many YouTube videos giving terrible advice to viewers referencing the follow/unfollow method, I took it upon myself to share my advice on how to build a truly engaged following and the reasons for it.

Any social media user dreams of having a huge following who engages with the content they share. Due to this, many people try to cut corners by following and unfollowing users in a short space of time without realising the whole purpose of social media is the engagement, not the number of followers.


Yes, there are thousands of these people out there with tens of thousands of followers, but look at the amount of people liking, replying or retweeting their content and you'll notice it to be very low considering their high follower metrics.

But why should I listen to you? I hear you ask. Well, during my three-year BA (Hons) degree course at University, I undertook first class research into social media influence and the psychology / sociology of social media behaviour. You can read it in full (all 9,386 words) by clicking this link.

Watch the video below & if you enjoy it, please click the thumbs up button and subscribe to show your support for the content I share.



New content on my YouTube channel very soon so make sure you subscribe.

Thanks for watching / reading / sharing.








Subtitles

Hi, i’m Sunny, I’m an award-nominated Music Industry blogger & social media influencer and here’s some tips on how to gain Twitter followers

I see SO many YouTube videos spouting terrible advice to people online, completely missing the point of what followers are and why you want them.

Having done first class research on social media influence and followers, PLEASE do not listen to anyone who recommends following and unfollowing tons of users in a short space of time. Ask yourself – what is the point?

We all know its difficult to gain a following on social media, it takes time and for bands and artists, it can seem like a full time job on top of school or college or work. But cutting corners isn’t the answer.

I see so many social media users, especially on Twitter, who have tens of thousands of followers, but will only have 5 or 6 interactions on their tweets. The purpose of social media is engagement – you want people replying to your content, sharing it, being interested in what you have to say and that comes with quality and consistency. People can see through hollow follower metrics – it’s not about having the highest number of followers anymore.

As a band or artist or anyone on social media, you have to first understand your brand; what is it that you’re offering? What makes you unique? What makes you you?

It’s tricky to stand out as a musician due to the sheer number of musicians out there so if you’re looking at what similar bands and artists are doing and copying them, you’re not going to stand out.

Images of interesting social media content throughout this paragraph
One of the main principles I learnt during University was that When everyone zigs, you should zag (image). This basically means, instead of looking at what others are doing and trying to fit the mould, look at others and do something completely different. That is the way to stand out.

SO MANY musicians are sharing the same content – “come to our next gig”, “listen to our music”, “watch our video” but think outside the box – what content could you share that will 1. Grab the attention of non-followers 2. Entertain current followers 3. Display your unique personality? Your unique brand.

It’s a marathon, not a sprint. When it comes to building a following, think long term. And remember: content, content, content.

I’ll be posting a video discussing content ideas very soon so make sure you’re subscribed for that.
Sunny Stuart Winter - Music Industry articles, interviews & advice

 
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