+44(0) 7793 678 945 sunnystuartwinter@gmail.com

Monday, April 08, 2019

How to Become a Session Musician

In the latest episode of Such Great Heights (don't miss out - subscribe on YouTube by clicking here), I sit down with Marcus Gooda, Employed To Serve (Universal/Spinefarm) bassist & front man for The Yacht Club.

We discuss how Marcus became a session guitarist, how he finds opportunities, the importance of networking and advice for anyone looking to get into session work.

I've always been curious about session work and how a talented musician might get a chance working with artists, especially those artists who have already made a name for themselves and perhaps need support after losing a band member.

Also in this video, we have a really personal conversation about mental health and dealing with grief, something that both Marcus and I have been affected by. It's so important to talk openly about your mental health, remove the stigma and support one another by active listening. We discuss our experiences, as well as advice for anyone going through similar.

There will be upcoming video content on my YouTube channel discussing mental health, grief and my own experiences with both. We all have mental health, we will all be affected by it at one point or another in life, so it's so vital to learn to be open about how you're feeling with those around you.

I would love to hear what you think about the latest episode, the topics that Marcus and I discuss, as well as any topics you would love covering in the near future. As long as I can organise my time, I do plan on creating more content in the coming months so please subscribe to show your support.

For now, click play on the video below and watch my conversation with Marcus Gooda for Such Great Heights,

Until next time...

Sunny Stuart Winter - Music Industry articles, interviews & advice

Monday, February 18, 2019

Prey Drive: 200,000 plays on Spotify alone

Lucky to be surrounded by a treasure trove of incredible musicians, i've had the proper pleasure to watch Prey Drive from earliest inception to the staggering 200,000 plays on Spotify alone, that their debut album 'Once More With Feeling' has now racked up, in what, 18 months?

For those of you who follow my content, blog, socials and the rest of it, you would've seen a lot of Prey Drive over the last year or so. I had the pleasure of touring Europe with them & good friends Mountains To Move, as well as creating content with them for socials. They're out on the road again now and if you're a band, promoter or venue, I really recommend you bring them to your town whilst you still can.

Yeah, there's always a lot of talk from writers about the 'next big thing' or 'ones to watch' but this, this is different. 

I've been around all members of the band for years, including 'Deers' (which featured Brad & Steve), 'Darwin & The Dinosaur' (included Steve) and even being in a band with Paul (see Fiorentina). They're four of the most talented musicians I know, their album is wholesome and brimming with hits (yeah, I did just write that) and rather than it being a playlist of shoehorned singles like many albums are at present, it ebbs and flows, it tells a story and it takes you on a right journey from start to stop.

Signed to Berlin label KROD Records, Brad & Steve discuss the writing process, the meaning behind the lyrics, as well as stories during recording. It's a deep-dive into the creative process and the perfect introduction to your new favourite band.

Click Play (and don't forget to Subscribe):

Until next time...

Sunny Stuart Winter - Music Industry articles, interviews & advice

Tuesday, November 20, 2018

Sunny SJ Winter interviewed by Bucks New University

If you're thinking of studying Music Business at University, if you're studying now, or if you're aiming to succeed in the Music Industry as an artist or business professional, then click play on the interview below, where I share my experience and advice that might just help you figure out your next step.

In this in-depth interview, I candidly talk about my experiences from age 15, putting on my very first music events that would lead to being a renowned concert promoter for 10 years. I discuss touring Europe with independent artistsgrabbing any experience you can when you're first starting out in the business and my role now as International Rights Manager for Phoenix Music International, in London.

After being invited to guest lecture for Music Management students at Bucks New University, I had the pleasure of being interviewed on my experiences at University, my dissertation, life after graduating, getting experience in the business, social media and mental health, an area that is very close to my heart.

"We're at a time where we're more connected than ever but we're more lonely than ever"

Later in the video (which you can watch in full below), I open up about the role of social media on mental health. I'm a big advocate for mental health charities (which I explain below) and the support work they do but it is clear that social media is having a detrimental effect on our identity, community and sense of wellbeing.

I'm really proud of this interview. It's not often that I can truly open up about many areas that I feel strongly about so thank you to Natalia Witek & Euphoria Productions for their excellent work with the interview, filming an editing process.

I'm happy to say that I myself have just invested in some new video recording kit so expect new (and hopefully more regular) content very soon, including season two of Such Great Heights which is being filmed in the next fortnight. For now...

Click Play (and don't forget to subscribe)

Until next time...

Sunny Stuart Winter - Music Industry articles, interviews & advice

Sunday, September 16, 2018

Aria Alagha (Dua Lipa, Lana Del Rey) on Social Media Campaigns

Aria Alagha for Sunny Stuart Winter

Having researched social media influence for my BA (Hons) degree, I love nothing more than the opportunity to discuss it or hear about the creatives who are leading the way in the Industry, using social media to connect artists and fans. Welcome Aria Alagha, Creative Director at Arke Digital who has worked with Dua Lipa, Lana Del Rey, Riz Ahmed, Gabriella Cilmi and more.

I posed some questions to Aria about his impressive work, about his experiences, advice for upcoming artists and much more. So read on and if you connect with any of this, please do share it around. Aria's work deserves to be recognised and I think it's a compelling topic.

Hey Aria, thanks so much for doing this. I'm going to jump right into the questions.

One of your earliest roles in Music was doing social media for Riz MC and Gabriella Cilmi. How did that come about?

Aria Alagha for Sunny Stuart Winter
I was interning for a digital agency that worked mainly with dance music but I was finding the lack of creativity and understanding of digital platforms frustrating, as most campaigns leaned heavily on like-gating and sharing competitions to inflate numbers quickly rather than building engagement and telling a story.

By chance I happened to notice Riz in a TV series called Dead Set and was compelled to look him up on Twitter. From there I discovered he was this amazing rapper with a bit of controversy surrounding his latest release “post 9/11 blues” and that he was looking for extras to be in his next music video, so I went down there and the rest is history.

With Gabriella, I had known the drummer in her band from when I was in high school so as she went into her 2nd album campaign I was very much into her electro-disco-queen vibe and asked my friend if I could go along to see her at a G-A-Y performance. We met backstage and she said something about having had a dream about me, and we just got along from there. I spent a lot of time with her throughout the 3rd album’s production and promotion.

What did you learn from those early roles? And what did you achieve?

I learned how harsh the media and the internet can be towards young women. I learned a lot about trying to marker to the right audience and not the cheapest audience.

I think together, in the early days, we achieved a level of creativity and dignity that was more in tune with the artist’s personality rather than trying to push product and grow followers quickly.

So during this time, you also held down a full time digital marketing role. How did you balance the two?

I got very little sleep. But the excitement of having full control over my projects, ones that I cared very deeply about made it worth it. The work that Riz Ahmed was doing, and is still doing, is definitely worth losing sleep over. He was recently on the cover of Time magazine as one of the most influential people in the world. These are the people and the artists that not only push themselves, but also motivate the people around them to do better.

I always say this on social media, but I feel I owe a great deal of my confidence and success to working with Riz.

You studied Ethnomusicology at University. Could you maybe explain what that is and what you found fascinating about it?

It’s the study of music from non-western origins. Being a British-born Iranian who grew up half in England and half in Tehran, I’ve never quite felt like either place was my home. When I went to music college in Northampton, the tutors picked up on my interest in a more global and experimental sound palette so they encouraged me to apply to SOAS specifically to do this course.

It was a great experience, I learned about Japanese buddhist and Korean shaman music, and also started to look at the potential of Korean pop artists breaking into the west via YouTube (this was around 2008).

Amazing! i'm really fascinated by K-pop artists and their fan communities. That artist-to-fan relationship is like no other!

So you mentioned doing social media for Riz MC and Gabriella Cilmi; how important do you think social media branding is for new & upcoming talent today?

It’s incredibly important. This is how most people with judge you on first sight.

I talk with a lot of upcoming artists and more often than not, they're not giving social media & creative content enough of their time. What advice could you give them on starting to produce content?

I would never force someone to do something they’re not comfortable doing. But artists need to realise that they have to be more active in the telling of their story, it’s important for them to find that comfortable way of sharing, whether it’s through text screenshots, video, animation or curation.

There’s also a whole generation of kids who’ve grown up on social media, have the tech and ability, so find someone who gets you and pay them what you can afford, even if it’s just beer and travel.

I would love to see more upcoming artists doing that. So much potential out there, they just need to look for it!

So what would you say makes content or a social media campaign successful? What is the end goal?

Dua Lipa Europe Tour poster (Sunny Stuart Winter)
Effectively communicating the artist’s vision. Sometimes the artist needs help in defining or refining their vision, but once they know what they want, it’s about how effective we are with communicating that through social media and connecting with an audience.

You've worked with huge artists like Lana Del Rey & Dua Lipa to name but two.

How do you creatively separate from the different artists you work with? Is there ever an overlap of ideas?

I think the artists on my roster are quite distinct from each other and creative ideas usually spark from something the artist has told me or things they’ve liked on social media.

It can be challenging to present complicated ideas to artists who are touring for most of the year so it’s important to keep concepts and execution as simple as possible.

Keeping it simple is some good advice! So what are your plans for the future? What are you excited for?

My plan for the immediate future is to get through Q4!  We have a lot of very exciting new projects launching this year and some great albums planned for 2019.

I’m excited to do more video in the new year, I had a great time shooting tour diaries and music videos for Off Bloom in 2018 (we even experimented with VR in a very crude sense).

I'll definitely keep an eye out for that and encourage others to do the same. Aria, thanks so much for your time, I really appreciate it. I hope to catch up with you again in the near future to hear about all your new achievements.

I love stumbling across fascinating, creative individuals who are absolutely knocking it out the park in their work. I connected with Aria after sharing some footage of M.I.A from Bestival (see my last post) and i'm hoping to get him involved in a future episode of Such Great Heights to hear more about behind the scenes of his relationship with artists and their communication to fans of what they stand for.

I urge you to check out Aria's work at www.arigradi.co.uk and follow him @Baradar85 on socials (Twitter & Instagram here). He's doing really brilliant things and I guarantee you will be hearing more about him as the years go by. Trust me.

More content coming soon including many more interviews with musicians and professionals working in the Music and Entertainment Industry. I've got so much coming up in October including attending the Houses of Parliament (more on that later) so keep up with me on socials @sunnysjwinter (Facebook / Twitter / Instagram).

Until next time...

Sunny Stuart Winter - Music Industry articles, interviews & advice

Monday, September 03, 2018

Bestival: The Clue is in the Name

Bestival 2018 (Sunny Stuart Winter)

What’s in a name? Novelty puns? Simple branding? Or perhaps one word that utterly represents exactly what an event has in store? Yes, that’s it!

2018 was my first taste of Bestival despite knowing of its grand reputation for years, not least due to its association with Music Industry legend Rob Da Bank. After years based in Isle of Wight, Bestival made its move last year to the Lulworth Estate in Dorset where its (younger) sister event ‘Camp Bestival’ resided.

And what a ridiculous part of the UK it is indeed. The festival aside, being in that part of the World again was a real joy. It’s so easy to get overwhelmed by London’s concrete jungle, so when one finally finds the actual jungle (well… Dorset’s lush rolling green hills) it was like breathing in fresh air for the first time (probably because of London’s smog to be fair).

First Thoughts

Bestival 2018 (Sunny Stuart Winter)
I want to start off by thanking the amazing Bestival press team who were really wonderful before and during the event. I’ve been lucky enough to get invited to a lot of festivals, gigs and events over the years but it’s rare to be welcomed into the family in quite the same manner as Bestival did, so thanks team!

Bestival felt intimate despite it’s spacious grounds. It felt familiar, despite it being my first time, like I was going to be reunited with a whole host of my best pals to experience the weekend together.

Arriving on the Saturday, I would’ve firmly believed anyone if they were to say that attendees, in full circus get up (as was the theme for 2018), had been partying non-stop in their illuminating regalia since doors opened midweek.

The atmosphere was probably the most friendly I’ve ever come across at a festival. Carefree, constant laughs and a beautiful range of people from young to young at heart. The same could be said about backstage. Often, backstage can feel like a battle to one-up peers, but not here – perhaps it was the backstage Nandos.


I could talk about so many artists here (I won’t) but incredibly honorable mentions must go to Grace Jones (who I knew was going to be great but really blew me out the water), First Aid Kit (who’s impassioned speech calling out sexism really connected) and Chaka Khan (because, I mean, it’s Chaka Khan).

Months have passed but I am still talking about 2 artists: M.I.A and Plan B.


I remember the moment I heard Zane Lowe playing ‘Bird Flu’ (taken from M.I.A’s album ‘Kala’) on his Radio 1 show and I instantly HAD to know EVERYTHING about this M.I.A artist because it sounded like hearing music for the first time. Truly addictive. And that is how I would probably sum up my complete fanboying of Maya Arulpragasam.

Some 12 years of M.I.A being one of my favourite artists of all time and I was finally getting to see her live. I snuck to the front of the crowd (really easily for some reason) and felt like I was attending my first gig again. The stage show, the lights, the anticipation, seeing Maya in the flesh for the first time. It made for one of my favourite live experiences of my life.

When M.I.A stares you out for about 10 seconds, pretty much crowdsurfing on top of you, you feel like there is no-one else around you. That probably sums up how much I crush on M.I.A. I should probably feel embarrassed for being so candid but it is perhaps this level of connection to the artist and their music which is the beautiful thing surrounding the arts and exactly what we all love about artists spilling their guts through song. I captured that connection on film (above) and have relived it oh so regularly.

Plan B

Plan B at Bestival 2018 (Sunny Stuart Winter)
I first saw Plan B live in ascendency, touring ‘The Defamation of Strickland Banks’ release, taking it to monumental heights - now having sold over a million copies in the UK alone, before ‘Ill Manors’ further raised his credibility.

It’s often tough to see an artist, having had great success, take to a new direction and not quite hit the same heights. Some, certainly in the Industry, might call that failing but after leaving the limelight for many years, Plan B (real name Ben Drew) should be praised for producing the art he wanted to produce, for it would be exceptionally easy to merely aim to recreate Strickland Bands for the quick win.

I spent a lot of time with Ben backstage, initially talking about his brilliant interview with LBC’s James O’Brien on his ‘Unfiltered’ podcast (really recommend you listen here) which really connected to me, moving on to talk about art and growth, where Ben spoke candidly to me in private about it.

What amazed me most about Ben was not his resilience, his character or charm, but how unbelievably down to earth he was. Growing up ‘down the road’ from where I live now (in Forest Gate) and still around the area, Ben has donated money to the school he went to, ensuring they have good music equipment as an outlet for the youth.

We talked about growing older, responsibility, how your priorities change and life after Bestival. It was evident that Ben has been through a lot, learnt from it and matured to near-Monk-like serenity. Really hoping to catch up with him again sometime soon and urge you to support him and his music – he truly is one of the good ones and we’re lucky to have him!

Bestival 2018 confetti (Sunny Stuart Winter)

In closing

I’m well aware of how lucky I am to attend festivals and have the lifestyle that I do. It is something I could never imagine when I was younger but I’m so fixated on sharing the truth, the knowledge and delivering any positivity to others that I can, especially to upcoming musicians or music professionals. I know how hard it is to get into this business, I know how hard it is to find the right people to connect with and I know many passionate people quit before they get their chance in music, so while I get the opportunity to do what I do, I promise to always share every ounce of advice or behind the scenes story as I can – it’s the least I can do.

Photos and videos from Bestival are up on my Instagram, I will always share content on Facebook, Twitter and Instagram to give a glimpse of what’s behind the magic curtain, whether good or bad (it’s often not as glamourous as you think it is) but in the case of Bestival, there’s not a bad word to be said.

If you have any questions about Bestival or the work I do, I am always up for conversation by message, email or in person, so don’t be a stranger.

Bestival is long gone for 2018 but I’m sure preparation for 2019 has already begun and I can’t recommend Bestival enough to you. Not just the incredible lineup of music or the fancy dress theme or the beautiful scenery but for the community of people, the air around the place, it’s exactly what you wish a music festival could be and more.

Bestival - the best festival, so see you there in 2019 yeah?

Until next time…

Sunny Stuart Winter - Music Industry articles, interviews & advice

Sunday, August 26, 2018

Natalie Evans: Multi-Instrumental Songwriting

Natalie Evans (Small Town Recordings) for Sunny Stuart Winter

In my most recent interview, I sat down with multi-instrumentalist Natalie Evans, ahead of her European tour with Canadian band Gulfer.

Having released her incredible album ‘Better At Night’ through Small Pond Recordings, I wanted to get a better understanding of Natalie’s experiences, especially those that influenced her songwriting. I’ve always been fascinated with multi-instrumentalists and how the various instrument choices shape the way they produce music and lyrics, so we touch upon that in the video below.

Natalie also describes the process for her self-animated ‘Lyre song’ music video which she painstakingly produced herself with stop-motion. It is exactly this kind of DIY creativity that excites me. It truly brings out the essence of the creator and I always feel like you connect more deeply with artists who create something so intimate themselves.

Click play below and don't forget to subscribe

Such Great Heights: The Podcast

As many of you are aware, it’s been quite some time since the last episode of the Such Great Heights podcast with Dr. Jennifer Otter Bickerdike. After ‘Season 1’ ended with seven episodes, I focused on creating shorter form interviews that I could get out quicker as the editing process of each podcast generally took 12+ hours of editing to bring out its full entertaining potential.

However, I’ve been plotting a list of the next batch of guests I would love to sit down with and talk to as part of the original long-form podcast. I will be starting to contact these people this week, in the hope that we can sit down in the coming month to start up season 2. If you have any recommendations or think you have important advice or stories to share, then please get in touch.

Recently, at the Heavy Music Awards (blog post coming soon), I was introduced to someone who recognised me from hosting duties on Such Great Heights. It’s those moments, when people connect with the content so much that it leaves a lasting impression, that really means a lot and makes it even more worthwhile than it already is. So thanks for that!

Please be patient. Trying to juggle a full time job in the Music Industry (cue sob story), relationships and creative content is often tough but not futile. So, yeah, bear with me and you will soon be rewarded with some longer conversations. I'm so excited to meet new and old peers to discuss their experiences, advice and stories.

As always, you can follow me on Socials (Facebook, Twitter and Instagram) for daily news and discussion.

Until next time…

Sunny Stuart Winter - Music Industry articles, interviews & advice

Thursday, August 09, 2018

Social Media: An Extension of your Band's brand

Social Media Tips for Bands (Sunny Stuart Winter)

Originally posted on The Unsigned Guide: http://members.theunsignedguide.com/blog/775


If you’re taking your music-making seriously, then chances are, you have an idea of the type of band or artist you want to be, both in sound and vision. That, is your brand, whether you like that word or not.

Social media expresses identity as an extension of an artist’s brand. That means the communication of the music you play, the kind of people you are, the humour you have and what you stand for.

With thousands of bands and artists all vying for the attention of a potential audience, it would be easy to feel apathetic, but the abundance of choice for social media users also means there is now an audience for everyone (including your band) and it’s now easier than ever to find them. Aren’t you lucky!

Why social media is important

Social Media Tips (Sunny Stuart Winter)
As well as being an award-nominated music industry writer, I have also undertaken bachelor’s research into social media influence. If you have time, you can read it here.

I spend a great deal of my time advising musicians about their brand; their current position and their future goals. It always amazes me how creatively indifferent artists are when it comes to social media, despite their obvious penchant for expressing creativity through music.

Why wouldn’t you love the idea of creating short videos, pieces of art, interpretations of songs, sharing lyrics or discussing the very industry you’re trying to succeed in? And equally, why should an audience care about you or your music, if you fail to express the personalities of the people behind it?

In 2018, it is not enough to just write good music because the way the Industry has evolved with music streaming and social media going hand-in-hand, means fans demand a deeper connection to the artist. They need regularly reminding of your existence and for a fan base to grow, potential fans will look to similar others (existing fans) for approval. No engagement on social media means no growth.

The moment you look at social media less like a chore and instead, another opportunity to be creative, is the moment you can start enjoying it and its potential. The more social media users engage with you, the more dedicated they will be to your brand and your music. So create, communicate and engage!

We are emotional animals, so for anyone to connect with you, you must first give them something to emotionally connect to. Sure, you want them to come to that gig you’re playing in a few weeks but without emotion it’s just a hollow advert. Give them a reason to want to see you. Give them a reason to be curious about what it is you have to offer them and then back it up with personalised conversation and be real; be you.

We belong in communities. If you’re passionate about football for example, there is a football community ready to engage with you. If you’re a film fan, search social media for other users who are discussing that new movie you love. Don’t be afraid to humanise your bands brand – there are personalities behind the music after all.

What content to share (Click play below and don't forget to subscribe)

One of my favourite marketing lessons from my time at University sticks with me to this day. “When everyone zigs, you should zag”. Catchy, ain’t it? It’s so easy for bands and artists to look at what similar bands are doing and follow suit but therein lies the problem. How are you meant to stand out from other acts, when you copy from them?

Too many artists are doing exactly the same kind of content (in music videos, photoshoots, posts) and wondering why they aren’t seeing results so how about you start looking at similar bands, look at what they’re doing and if anything, do the complete opposite.

The online world is flooded with endless blink-and-you’ll-miss-it content. Attention spans are dwindling, meaning you now have less time than ever to make your impression on the bloodshot eyes of social media users. So what are you going to create outside of your music to connect with them?

Watch my video above for ideas of content to share and don’t be so precious about only sharing gigs, releases or band news, as it’s a surefire way for users to disconnect. And let’s face it, if they can’t see value in following you on social media, why would they take a gamble to listen to your music or see you live?

There is endless possibility and if you are as creative as your music dictates, then you’ll have no problem coming up with new ways to grow your audience. Don’t be afraid to push the boat out. The best art is daring, it goes against the grain.

I love discussing content and I’m always keen to help the independent music community so connect with me on Facebook, Twitter and Instagram. Let’s start a conversation because things can only move forward when we talk to one another. Don’t be a stranger.

About The Unsigned Guide

The Unsigned Guide is a UK music industry directory aimed at emerging, independent & DIY bands, artists & musicians who are keen to progress their music careers. Search contacts covering 50 areas of the music business; from record labels, radio stations, booking agents, festivals to gig venues & promoters, new music blogs, studios, producers & more.
Sunny Stuart Winter - Music Industry articles, interviews & advice

Thursday, May 31, 2018

Why Vinyl? Why Record Collectors collect

Record Store Day 2018 (Sunny Stuart Winter)

According to the BPI (British Phonographic Industry), in 2017, sales of vinyl records hit their highest level since 1991, with over 4 million vinyl albums sold in the UK. As Record Store Day 2018 came around, I took to the streets of London to interview those queuing to hear the long and short of their long-play passion.

While the demographic of the typical collectible is likely to be middle-aged, surely some of the resurgence in record sales owes much to younger generations who, with an almost infinite array of recordings at their disposal through streaming services, have sought connection with the physical format? Limited edition over limitless; the crackle over the click.

Eyeing over the top selling vinyl of last year (see below), you’d be remiss to mistake the list for an NME ‘best albums of all time’ list. David Bowie, Amy Winehouse, Oasis, The Beatles, Nirvana, Queen, Stone Roses and Pink Floyd with a light dusting of modern mainstream artists filling the voids. That isn’t to take away from the mammoth success of Ed Sheeran or Liam Gallagher, who sit at #1 and #2 respectively.

With Record Store Day in its 11th year, I had an absolute blast chatting with fellow music fans about their connection and their fascination with the format. Shot by Joel Gravell, it was a chance to truly focus on my interaction instead of juggling mic and camera, and personally, I think it shows. Expect more of the same soon.

Vinyl now forms roughly 3% of all music consumed; so why do people buy it? What makes them shed pound from their pockets when Industry suggests premium streaming is the way to go?

Click play below and you’ll find out (don't forget to subscribe)

Let me know what you think by commenting on the video on YouTube.
Did you enjoy the new look of the video?
Do you think vinyl is just a flash in the pan?
Did you grab a limited edition release for RSD'18?
Give your thoughts and thumbs up on YouTube if you enjoyed

For those of you curious about what made the list, here is The Official Top 40 biggest selling vinyl albums of 2017:


Until next time

Sunny Stuart Winter - Music Industry articles, interviews & advice

Wednesday, April 11, 2018

How to sell 25,000 albums independently

Shaodow (Sunny Stuart Winter)

With thousands of new music releases every week, tens of thousands of bands just in the UK and ever-updating social media feeds feeding our short attention spans, it can be nigh-on impossible for bands or artists to stand out, to build an audience and to progress in the cutthroat music industry.

Shaodow selling merch (Sunny Stuart Winter)
So many bands or musicians give up long before they start picking up momentum and attention from musical tastemakers and in all honesty, I really don’t blame them. Some, however, have such determination and vision that failure is not an answer.

Having connected on Twitter and seeing his name bandied about, I had the pleasure of meeting UK ‘ninja rapper’ Shaodow in London; a fascinating artist whose motivation knows no bounds and who is surely the blueprint for upcoming artists to follow.

An entrepreneur, Shaodow is an all-round creative, has supported the likes of Skepta, Stormzy, Tech N9ne, Wiley and Akala, has sold over 25,000 albums independently without a label and even won ‘Hardest Working Artist’ at the 2017 AIM Independent Music Awards.

In this episode, we discuss how he has managed to sell his music so successfully, we discuss new ways artists can get their music heard, his Manga comic series that furthers his brand as a ‘ninja rapper’ along with his appearance on Ninja Warrior in the UK and truly valuable advice for any artist who has the fortitude and enthusiasm to grow a successful music brand for themselves.

Click Play (and don’t forget to subscribe!)

I really enjoyed this chat. Always a pleasure meeting artists or professionals for the first time and going in deep on their experiences, their brand and their story.

If you're a musician, regardless of the genre of music you create, you should take the time to digest this and think about your own brand of music. What can you do differently to everyone else that will make you stand out? How can you deliver or sell your music to potential fans?

Make sure you follow Shaodow on Facebook, Twitter and Instagram to see what he is up to. His latest single 'Kaio-Ken' has been blowing up, getting great radio plays, playlisted across Spotify and the video (watch it here) is a joy to watch.

More video content coming soon so click here and subscribe so you don't miss a thing.

Until next time...

Sunny Stuart Winter - Music Industry articles, interviews & advice

Monday, March 05, 2018

Music Journalism with Kerrang! & Noisey writer Mischa Pearlman

Kerrang & Noisey writer Mischa Pearlman (Sunny Stuart Winter)

So you want to be a Music Journalist?

If the thought of interviewing your favourite bands, exciting new artists or your idols brings you endless waves of excitement, then perhaps Music Journalism is the profession for you?

With an abundance of blogs, websites, print media and zines available, all offering their insight and promoting their brand of music taste, why wouldn't you give a good go to writing about your passion? There's no time like the present. After all, that's what made me start this blog, not to mention the very video you're (hopefully) about to watch.

Who is Mischa Pearlman?

Mischa is a writer and music journalist for the likes of Kerrang! Magazine, Noisey (VICE) and the New York Observer, not to mention previous work with NME and Rock Sound. He is highly respected throughout the Music Industry and a friend to pretty much every person i've met throughout the business.

Our paths used to cross regularly in my early days of Music, where I would host bands, put on concerts and travel around the UK to gigs to spot exciting new talent to put on back home. At a time where i'd host many bands linked to Big Scary Monsters or those heavily involved in the Indie / Mathrock / Shoegaze scene, we would more often than not, be hanging with members of the same community.

After moving to New York in recent memory, I followed Mischa's career from afar and we'd stay in touch trying to arrange a long-overdue catch up, which became the opportunity for the video below.

Click Play Below

Curious how writers get involved with the likes of Kerrang! and Noisey?
Wonder what kind of assignments they work on?
Want to hear stories about Taking Back Sunday and My Chemical Romance?

Then don't delay; click play!

If you love music and the music industry, i'd recommend joining the ever-growing community of subscribers on my YouTube channel. The more support; the more content!

Upcoming content includes more advice and guidance on Music Publishing (how to get the royalties you deserve), more great interviews with a range of exciting artists and professionals, as well as answering any questions you have with in-depth video explanations.

This is your opportunity to ask any of those questions you've been meaning to look into, whether you're a band, professional or fan. So click subscribe today and you'll soon be rewarded.

Until next time,

Sunny Stuart Winter - Music Industry articles, interviews & advice

Sunday, February 25, 2018

Why Vinyl Matters: In Conversation with Dr. Jen Otter Bickerdike

Why Vinyl Matters (Sunny Stuart Winter)

With vinyl sales increasing again in 2017, it's clear the resurgence in the physical format isn't going away. One in every 10 physical music sales in the final quarter of last year was vinyl. The comeback, perhaps a direct revolt against digital downloads and MP3s, fascinates me at a time where one has the entire encyclopedia britannica of music in their pocket.

But why? And can it truly last? Is it here to stay?

For the latest episode of Such Great Heights (and the last in the long-form series*, more on that later), I met with Dr. Jennifer Otter Bickerdike, author of ‘Why Vinyl Matters’ and authority figure on the subcultural importance of the medium.

In this absorbing conversation, filmed at BIMM London (where Dr Jen lectures), we go in depth about the connection of music fans and vinyl, its subcultural capital, fandom, as well as stories from Dr Jen’s meetings with the likes of Henry Rollins, Lars Ulrich, Fatboy Slim and more, who feature in her incredible coffee table read.

If you’re even remotely interested in music and why people connect with music, let alone if you collect vinyl, then I suggest you stop reading and click play below.

Many thanks to Dr. Jen for her time, her friendship and for sharing such wonderful stories. Thanks also to BIMM London for having me - you’ll be seeing me again soon enough.

Such Great Heights is changing, for the better. The next episode, featuring Kerrang, Noisey and New York Observer writer Mischa Pearlman will be a new short-form episode. Streamlined for the YouTube generation, with all the same great advice, wisdom and stories, but a new to-the-point direction.

I really recommend subscribing to my channel on YouTube as there will be MUCH MORE content coming up MORE REGULARLY and I’m offering the opportunity for you to shape the content I produce. If there is a particular topic that you want to know more about, then comment on a video and I’ll research, interview and create the video for you and similar others!

What a deal huh?

Until next time,

Sunny Stuart Winter - Music Industry articles, interviews & advice

Monday, January 08, 2018

Copyright Explained - Music Publishing for Unsigned Artists

Copyright Explained (Sunny Stuart Winter)

Happy New Year! I wish all my readers, friends and acquaintances a happy and successful 2018. I really hope you enjoyed the festive season with friends, family and loved ones.

Have you set your New Years resolutions yet? Perhaps you want to become more independent? Maybe learn some new skills or lessons? Well... combine the two with my latest YouTube video helping unsigned musicians understand copyright, music publishing and how to get the most out of their rights.

Talking with many unsigned artists, music publishing was always the one topic of conversation that warranted the most questions. It seems that the works of music publishing, the value in the copyright or what happens when you sign a recording or publishing deal, is still unclear for many artists.

That's why I put together the first in a series of videos on Music Publishing, to give a clear and concise explanation of what it is, why it's valuable and how it relates to the wider Music Industry. I took my time writing this one to ensure it was easy to follow, clear on the difference between the different rights, as well as recording and publishing contracts, so if you enjoy it, if you find it useful, please click like and share it with friends.

Copyright Explained - Click Play

If you're looking to better yourself as a musician, if you want to learn how the Music Industry works and if you want your questions answered in real one-to-one feedback, then click here to subscribe and start watching.

Do you have a question about the Music Industry? Do you have a topic that you'd love me to cover? Is there information missing on YouTube that you think others would enjoy? Then comment below, on YouTube or get in touch on Twitter, Facebook or Instagram to let me know.

Until next time...

Sunny Stuart Winter - Music Industry articles, interviews & advice

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